About Web Marketing Xperts

Building AI‑Ready Websites, SEO Systems, and Tourism Networks Across Tampa Bay & Florida’s Gulf Coast

Web Marketing Xperts is a digital marketing agency specializing in AI-optimized websites, local SEO, Google Business Profile optimization, knowledge graph development, tourism marketing, and digital visibility systems.

Our roots are in technology. We started as a custom software development company more than 20 years ago and began developing websites in 1997, when the web was still in its infancy. Over the years, we've worked with everyone from local mom-and-pop businesses to Fortune 50 companies across multiple industries.

That technical foundation still shapes everything we do today. While many marketing companies focus primarily on design, we understand the technology, architecture, data structures, search systems, knowledge graphs, and entity relationships that drive modern digital visibility.

Today, we help local businesses, tourism destinations, attractions, restaurants, retailers, and service providers increase visibility across:

Google Search
Google Maps
AI search platforms
Local discovery tools
Regional tourism networks

We help businesses become visible wherever customers are searching, browsing, and making buying decisions.

What We Do

We build complete visibility systems for local and tourism‑driven businesses, including: AI‑optimized websites, Local SEO & Google Maps optimization, Knowledge graph development, Schema markup & entity engineering, Tourism SEO, Directory development, Content strategy, Social media management, Regional tourism network integration. Whether you’re a restaurant, shop, attraction, real estate team, or service business, we create the digital foundation that helps you grow.

Meet Our Founder

Web Marketing Xperts was founded by Kevin Collins, a software developer, digital marketer, tourism publisher, and local SEO specialist with more than two decades of experience building websites and visibility systems.

Kevin is the founder and operator of SpongeDocks.net, DowntownTarpon.com, VisitPalmHarbor.com, VisitNewPortRichey.com, and other regional tourism platforms throughout Florida's Gulf Coast.

Through these properties, Kevin has developed expertise in local SEO, Google Business Profile optimization, tourism marketing, knowledge graph development, and AI visibility strategies.

Our Tourism Network

We are the agency behind some of Tampa Bay’s most visible tourism platforms:

These platforms reach thousands of locals and visitors every day — and they give us unmatched insight into:

Local search behavior
Tourism trends
Seasonal demand
Visitor intent
Regional business visibility

We use this real‑world data to build better SEO systems for our clients.

Our Approach to AI Visibility

Search has changed. AI platforms now rely on:

Entities
Knowledge graphs
Schema
Local signals
Reviews
Regional relevance
Structured content

We build websites and SEO systems that are AI‑ready from day one, ensuring your business is:

Machine‑readable
Entity‑defined
Contextually relevant
Regionally connected
Citable by AI models

This is the future of digital visibility, and we build it for you.

Why Choose Web Marketing Xperts?

Industry Veterans

Our team includes software developers and digital strategists who have worked with Fortune 50 IT departments. We bring enterprise‑level experience to local businesses, delivering websites and marketing systems that look professional, perform flawlessly, and scale with your growth.

Focused on Success

Your website isn’t built to impress your friends — it’s built to sell your product, book more customers, and grow your business. We ensure that design, technology, and content all work together to enhance your message, not distract from it. No matter what you sell, your real business is marketing — and that’s our business too.

The Complete Package

We handle everything under one roof:

Website design & development
SEO & Local SEO
Google Maps optimization
Knowledge graph & schema engineering
Online marketing & PPC
Tourism SEO
Directory development
Social media

We’re your one‑stop shop for long‑term digital success.

We’re With You for the Long Haul

We’ve watched countless web design companies come and go. We’ve been here for 20 years, and we’re not going anywhere. Our clients stay with us because we deliver results, evolve with technology, and build relationships that last.

Local Expertise + Regional Authority

We live and work in Tampa Bay. We understand the region, the businesses, the tourism flow, and the customers. Our tourism network, SpongeDocks.net, DowntownTarpon.com, VisitPalmHarbor.com, VisitNewPortRichey.com, DowntownDunedin.net, and HydeParkTampa.com, gives us unmatched insight into how people search, travel, and spend money across Florida’s Gulf Coast.