Interesting Article from Google. Whether you’re a global brand or the shop around the corner, the shift to mobile is changing your customers’ behavior in and out of the store. Here, we share five insights into how brands can connect meaningfully with people in real time, in all of their micro-moments. Written by Matt Lawson Published February 2016 Topics: Mobile Micro-Moments Retail Smartphone shopping has reached some remarkable new milestones. Mobile shopping-related searches increased 120%in the last year, a review of Google data shows.1 With this growth, retailers are finding that mobile plays a critical role in driving shoppers in-store. Shoppers now reach for their smartphones in every kind of micro-moment, from I-want-to-know to I-want-to-buy (and crucially, I-want-to-buy-again) moments. These moments represent a tremendous opportunity for brands. Because with mobile, marketers have the unique power to match marketing messages with signals of intent and context. What are they looking for? Where are they right now? What kind of person is shopping? With mobile, marketers know. Recent Google search data and mounting third-party evidence has given us new insights into how marketers can engage shoppers in these micro-moments. Here’s what we’ve recently learned: 1. Smartphone shopping has created a new “front door to the store.” That’s the phrase the retail giant Target now uses after learning that three-fourths of its guests start their shopping journey on mobile, and that one-third of guests who click on a mobile search ad take a trip to a Target store. Similarly, the telecommunications company Sprint discovered that one in four people who click on their mobile search ads end up in a Sprint retail store. 2. Consumers are hungrier...Not even MAC users are safe from the biggest hacking trend Of 2016, Ransomware. A Hollywood hospital was forced to pay $17,000 to get access to their files. Fox news recently did a story on the subject. I hope you’re performing daily backups of your important data! ...Mousejacking may not sound like a very potent security threat, but an open doorway into your computer via your wireless USB mouse or keyboard is no joke. Researchers at security startup Bastille Networks have found more than a billion wireless mice and keyboards leave your computer and data vulnerable to hacking. Read the entire article...Horry County Schools is working with state and federal investigators to determine exactly what to do about a computer virus that affected several servers across the district. The virus doesn’t steal any data from the computers, so no student, parent or school records were breached, according to district spokeswoman Teal Harding. The virus uses a high-level encryption to lock up data, then requires a key – with a monetary ransom – to unlock the data. $7,000-$8,000 Probable cost to pay the virus’ “ransom” The virus didn’t disable any classes, Harding said, but it did prevent some students from using the Internet for about a day. “Their programs and applications still worked, so teachers just had to resort to more traditional methods of teaching,” she said. Some online applications, such as PowerSchool, are still deactivated. Parents will be alerted when everything is back up and running, Harding said. The virus was discovered Monday morning and the district proactively shut down servers to prevent the virus from spreading, Harding said. District staff are working on rebooting the computers and everything is expected to be fully restored by next week, she said. The virus came from another country which is why state and federal investigators are involved, Harding said. It jumped into the district’s computers through an old project management software that now houses project archives. “We don’t even use that software anymore,” Harding said. Once all the servers are back up, district staff must clean and restore data that’s been encrypted. If the data has been backed up on a server, staff can restore it to computers, but those reboots are time-consuming...Today’s consumers have no patience for a frustrating mobile experience. Learn how to optimize your site for lightning speed. In the Aviation world we have a saying “Speed is Life”. That is also true in the Cyber World. People are looking for information. If they can’t find it quickly they move on. They don’t care how pretty or expertly designed your web site is. They care about finding answers. Three Ways to a Quicker Mobile User Experience: Eliminate Steps. If speed thrills, friction kills. Which is to say, your mobile functionality matters. And the more steps you have in your mobile experience, the more likely a user is to make an error. Anticipate Needs. Being quick is knowing what your customer wants before they want it. Load Time Really Matters. Here’s the truth: The most thoughtful mobile UI in the world will still fall short if your mobile site takes too long to load. How long is too long? Suffice it to say that 40% of shoppers will wait no more than three seconds before abandoning a retail or travel site. Read Article...Every Business Needs a Google Plus Page. While Google + has not been adopted by many people as social media platform, it is VERY important for your website’s search engine ranking.